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Our Story

Built by operators,
not just marketers.

We founded Yander Acquisition because we saw too many good B2B companies stuck running tactics without a system. So we built one — and now we install it for our clients.

Sethu Ndlovu presenting with MacBook, Yander Acquisition
6+
Years in
the industry
Founder
Sethu Ndlovu
Founder & Principal Consultant

With 6 years in the industry, I founded Yander Acquisition in April 2023 after watching too many ambitious B2B companies bleed budget on disconnected tactics — ads with no follow-up, email with no strategy, traffic with no conversion architecture. The problem was never their product. It was the system.

We're a team of eight specialists who build the full acquisition and retention architecture: paid media, email sequences, funnel design, and performance analytics that talk to each other. We install the engine and stay until it runs.

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The Team

The Yander Elite

Seven specialists engineering your market dominance. Each one hired for execution, not just strategy.

Sethu Ndlovu
Sethu Ndlovu
Founder & Principal Consultant
Graham Krige
Graham Krige
Creative Consultant
Alex Overmeyer
Alex Overmeyer
Paid Media Consultant
Keegan Woolford
Keegan Woolford
Web Development Consultant
Ariana Smit
Ariana Smit
Email Marketing Consultant
Dilantha
Dilantha
AI Content Creation Consultant
Abdul Rehman
Abdul Rehman
Researcher & Analyst
What We Believe

The principles behind
everything we build.

01
Systems over tactics

A collection of tactics will exhaust your team. A system compounds over time. We build the latter.

02
Revenue over vanity

We don't celebrate impressions. We celebrate pipeline, MRR, and CAC reduction. That's our scorecard.

03
Skin in the game

Our 90-day guarantee exists because we're confident in our work. We only win when you dominate.

04
No black-box marketing

You should understand what we're building, why we're building it, and what it's producing. Always.

05
Operators first

We've been in the trenches — running campaigns, building funnels, reading data at midnight.

06
Leave it better

Our consulting arm upskills your team. We don't create dependency — we install the framework and leave you smarter.

Yander Acquisition — Beacon Rock, Umhlanga
Our Base

Headquartered in
Umhlanga, South Africa.

Beacon Rocks — Suite 38, 21 Lighthouse Road, Umhlanga Rocks. A short walk from the ocean, a short call from anywhere in the world.

Book a Consultation →

Ready to work with
the Yander Elite?

Book a free consultation. No pitch deck. Just operators talking shop about your acquisition system.

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