Half the risk is ours.The Yander 50% guarantee
If a campaign we run for you misses the targets we agreed in writing, we refund 50% of our fee. Here’s how it works, and why we offer it.
We don’t guarantee results.
Nobody can. Markets shift, platforms change their rules overnight, and sometimes a good idea simply doesn’t land. Anyone who guarantees results is either talking bollocks or hiding something in the small print.
So why have a guarantee at all?
Because we actually care how it turns out. Too many agencies take the full fee for a campaign that fails and leave the client to carry the entire loss. We think that’s backwards. If we’re your partners, we should share the downside too.
A guarantee isn’t a promise that everything will work. It’s a promise about who carries the risk when it doesn’t.
The 50% guarantee
We can’t guarantee results, and nobody honest can. What we do guarantee is that you won’t carry a failed campaign alone. If we miss the targets we agreed in writing, half our fee comes back to you.
How it works
Three steps, agreed in writing before any work begins.
- 01
We agree on the targets
Before a campaign starts, we set clear, measurable targets together and write them into your agreement.
- 02
We do the work
We plan, build and run the campaign, and keep you updated on how it’s tracking.
- 03
If we miss, we refund half
If the campaign doesn’t hit the agreed targets, we refund 50% of our fee for that campaign.
Looking for the catch?
There isn’t one.
What it covers
- Our fee for the campaign in question.
- Targets agreed in writing before launch, measured over the period we agreed.
What it doesn’t cover
- Ad spend paid to platforms like Google, Meta or TikTok. That money goes to them, not to us.
- Campaigns we couldn’t run as agreed, for example when access, approvals or budget weren’t provided.
- Projects without performance targets, like a brand identity or a website build. For those, we agree on deliverables and milestones instead.
The terms are short, and they’re written into your agreement in plain English before we start.
Guarantee questions
Does the guarantee cover ad spend?
No. Ad spend is paid straight to the platforms, so it isn’t ours to refund. That’s exactly why we treat it carefully.
Who decides whether the targets were met?
The numbers do. Targets are agreed in writing before launch and measured with tracking we both have access to.
Which services does it apply to?
Campaigns with measurable targets, such as paid social, Google Ads, SEO, email and SMS, and outbound lead generation.
Why 50% and not 100%?
Because that’s what sharing the risk looks like. You commit to the campaign, we commit to the work, and if it doesn’t land, the loss is split down the middle.
Questions about the guarantee?
If you’ve got questions about how the guarantee would apply to your business, ask me directly. You’ll get a straight answer.
Sethu Ndlovu, Founder
Or write to info@yanderacquisition.com