Book a call

More from the traffic you already have.Conversion Rate Optimisation

Research, landing pages and testing that turn more visitors into customers, before you spend more on getting more of them.

Book a callRead the letter
ABAB

From the desk of
Sethu Ndlovu, Founder

Re: Your conversion rate

Dear business owner,

Here’s a sum worth doing. If your website converts two out of every hundred visitors and we get that to three, you’ve grown sales by half without a single extra visitor, ad or post.

That’s what conversion rate optimisation is. No tricks and no fake countdown timers. Just finding the places where interested people get confused, lose trust or give up, and fixing them.

We start by watching what people actually do: where they click, where they stop scrolling, which forms they abandon and what they look for but can’t find. We fix the obvious problems straight away and test the less obvious ones properly, so decisions are made on evidence rather than opinion, including ours.

Every other channel gets better when this one works. Your ads get cheaper, your SEO traffic is worth more and your emails convert harder.

If you’re paying to bring people to your site, let’s make sure they’re not leaving through a gap you can’t see.

Speak soon,

Sethu Ndlovu
Founder, Yander Acquisition

What’s included

What our CRO work covers. We shape the mix around your business.

  1. 01

    Conversion audit

    A page-by-page review of what’s costing you sales.

  2. 02

    Analytics setup

    GA4, events and funnels so you can see where people drop off.

  3. 03

    Heatmaps and recordings

    How real visitors behave, rather than how we assume they do.

  4. 04

    User research

    Surveys and interviews to learn what stops people from buying.

  5. 05

    Landing pages

    Dedicated pages for each campaign, built to convert one audience.

  6. 06

    A/B testing

    Proper experiments with clear hypotheses and honest results.

  7. 07

    Checkout and form fixes

    Fewer fields, fewer steps and fewer reasons to leave.

  8. 08

    Offer and messaging tests

    Sometimes the page is fine and the offer needs work, so we test both.

How we run it

You’ll always know which stage we’re in and what comes next.

  1. 01

    Measure

    Tracking set up so we can trust the numbers.

  2. 02

    Research

    Data, recordings and customer feedback.

  3. 03

    Test

    Prioritised experiments, one clear change at a time.

  4. 04

    Roll out

    Winners go live, and what we learn feeds the next round.

Is this right for you?

This is for you if

  • You already get steady traffic but not enough enquiries or sales.
  • You’re running ads and want every click to be worth more.
  • You’d rather make decisions on data than on taste.

This isn’t for you if

  • You get very little traffic yet. Start by getting visitors.
  • You want a redesign because you’re bored of the colours.
  • You won’t change what the data says isn’t working.

Backed by the 50% guarantee

If a campaign we run misses the targets we agreed in writing, half our fee comes back to you. Nobody can guarantee results, but you won’t carry the loss alone.

How it works

CRO questions

How much traffic do I need for A/B testing?

Enough to reach a reliable result in a reasonable time, which usually means thousands of visitors a month to the page being tested. With less traffic, we focus on research-led fixes instead of formal tests.

What’s a good conversion rate?

It depends on your industry, price point and traffic source. The more useful question is whether your rate is improving.

Do you build landing pages?

Yes. We design and build landing pages for campaigns, often in several variations, so we can test which message and layout works best.

Will testing slow down my website?

It shouldn’t. We use lightweight testing tools and remove anything that isn’t earning its place.

How long before I see results?

Quick fixes can lift results within weeks. A proper testing programme builds value month after month.

Works well with

Web Design

Websites designed, written and built to turn visitors into customers.

emergency plumber near meAd

Google Ads

Search, Shopping and Performance Max campaigns that turn searches into sales.

Winner

Paid Social

Ads on Meta, TikTok and LinkedIn, built around creative that earns attention.

Let’s talk about your conversion rate.

Tell us where you are and where you want to be. If we’re the right fit, we’ll show you how we’d get there. If we’re not, we’ll tell you.

Book a call

Or write to info@yanderacquisition.com