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Stop paying for the scroll.Paid Social Advertising

Meta, Instagram, TikTok and LinkedIn ads built around creative that earns attention, with spend that earns its keep.

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Winner

From the desk of
Sethu Ndlovu, Founder

Re: Your social ads

Dear business owner,

If you’ve boosted a few posts, watched the likes roll in and the sales stay flat, you’re in good company. Most of the money wasted on social ads today goes on forgettable creative. The targeting is rarely the problem any more.

The platforms have changed. Meta and TikTok now do most of the targeting for you, and they do it well. What they can’t do is make someone stop scrolling, care about your offer and trust you enough to tap. That part is still on us.

So that’s where we spend our time. We write and produce ads in batches, test them against each other with real budget, switch off the losers quickly and put money behind the winners. You see every test, every number and what we learned from it.

We won’t promise you a return on ad spend before we’ve seen your numbers, because nobody honestly can. What we will do is give your offer the best possible shot, and if we miss the targets we set together, half our fee comes back to you.

If you’d like a second pair of eyes on the ads you’re running now, send them over. We’ll tell you plainly what we’d change.

Speak soon,

Sethu Ndlovu
Founder, Yander Acquisition

What’s included

What our paid social work covers. We shape the mix around your business.

  1. 01

    Creative strategy

    Angles, hooks and offers mapped out before a single ad is made.

  2. 02

    Ad production

    Static, motion and UGC-style video, written and edited in-house.

  3. 03

    Campaign build

    Account structure, audiences and budgets set up for testing instead of guessing.

  4. 04

    Pixel and tracking

    Meta Pixel, Conversions API and TikTok Events installed properly, so the data can be trusted.

  5. 05

    Weekly testing

    New creative every week, tested against your current best performers.

  6. 06

    Retargeting

    Sequences that bring back people who visited, watched or nearly bought.

  7. 07

    Landing page review

    We check what happens after the click, because that’s where many campaigns quietly fail.

  8. 08

    Plain-English reporting

    What we spent, what it made and what we’re changing next.

How we run it

You’ll always know which stage we’re in and what comes next.

  1. 01

    Audit

    We go through your account, your past ads and your numbers to find where money is leaking.

  2. 02

    Angles

    We define who you’re talking to and the handful of reasons they’d buy.

  3. 03

    Launch

    The first batch of creative goes live with budgets set for learning.

  4. 04

    Scale

    Winners get more budget and losers get switched off. Every week the account gets sharper.

Is this right for you?

This is for you if

  • You sell something people already buy, and you want more of them.
  • You can commit a monthly ad budget for at least three months.
  • You want to see what’s working, not just a ROAS figure.

This isn’t for you if

  • You need sales by next week from a tiny test budget.
  • The offer can’t change, even if the data says it should.
  • You’d rather not see the numbers.
Where we run adsFacebookInstagramTikTokLinkedInPinterestSnapchatYouTube

Backed by the 50% guarantee

If a campaign we run misses the targets we agreed in writing, half our fee comes back to you. Nobody can guarantee results, but you won’t carry the loss alone.

How it works

Paid Social questions

How much should I spend on ads?

It depends on what a customer is worth to you and how quickly you need data. On our first call we’ll recommend a starting budget based on your margins, not on what makes our fee look good.

Do you make the ads, or do I supply them?

We make them. Strategy, copywriting, design and video editing are all done in-house. If you already have footage or a team that films, we’ll happily use it.

Which platform is best for my business?

Usually the one your customers already spend time on, which isn’t always the obvious one. B2B often leans towards LinkedIn and Meta, and consumer brands towards Meta and TikTok. We’ll recommend where to start and explain why.

How quickly will I see results?

You’ll have data within the first week or two. Reliable results usually take six to twelve weeks of testing. Anyone who promises faster is guessing.

Does the 50% guarantee cover ad spend?

No. The guarantee applies to our fee. Ad spend goes straight to the platforms, so it isn’t ours to refund, which is exactly why we’re careful with it.

Works well with

REC00:00:15:02

Content & Video

Video, photography, UGC and copy made for where it will actually run.

ABAB

CRO

Research, landing pages and testing that turn more visitors into customers.

emergency plumber near meAd

Google Ads

Search, Shopping and Performance Max campaigns that turn searches into sales.

Let’s talk about your social ads.

Tell us where you are and where you want to be. If we’re the right fit, we’ll show you how we’d get there. If we’re not, we’ll tell you.

Book a call

Or write to info@yanderacquisition.com