From the desk of
Sethu Ndlovu, Founder
Re: Your content
Dear business owner,
Most marketing problems are content problems in disguise. The ads stop working because the creative is tired. The website doesn’t convert because nothing on it proves you’re good. The social feed goes quiet because nobody has had time to make anything.
We fix that by giving every piece of content a job description. Before anything is filmed or written, we decide where it will live, who it’s for and what it should make them do. A fifteen-second ad hook is a different thing from a brand film, and both are different from a case study page. Treating them the same is how budgets get wasted.
Then we produce it properly, from scripting, filming and photography to editing, design and writing. The same team that makes it also runs your ads, your website and your socials, so we know exactly how each piece will be used.
Whether you’ve got a camera roll full of footage you never use or nothing at all, either is a good place to start.
Speak soon,
Sethu Ndlovu
Founder, Yander Acquisition