From the desk of
Sethu Ndlovu, Founder
Re: Your Google Ads
Dear business owner,
Google Ads is the closest thing marketing has to a cash register. Someone types exactly what they want, and you get to appear in that moment. It should be the easiest money you make.
So why does it so often feel like a leak? In most of the accounts we audit, the story is the same: broad settings left on default, budget spread thin across too many campaigns, and nobody checking what people actually searched before they clicked.
Google is very good at spending your money. It’s less concerned with whether that spend turns into customers. That’s our job.
We tighten the targeting, write ads that match what people are searching for, send them to pages built to convert and track every lead or sale back to the keyword that brought it in. Then we keep doing it every week, because accounts drift when nobody’s watching.
If you’re already running ads, we’ll start by showing you where the money is going. You might not like all of it, but you’ll know exactly what to fix.
Speak soon,
Sethu Ndlovu
Founder, Yander Acquisition