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Sell more to the people who already know you.Email & SMS Marketing

Flows and campaigns that turn first-time buyers into regulars, through the one channel you actually own.

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From the desk of
Sethu Ndlovu, Founder

Re: Your email list

Dear business owner,

Winning a customer costs a lot: ads, content, discounts and time. Then, for most businesses, that customer buys once and never hears from them again.

It’s the most expensive mistake in marketing, and one of the easiest to fix.

Your email and SMS list is the only audience you truly own. No algorithm decides whether they see you, and no platform can switch it off. Used well, it brings people back again and again without paying for the privilege each time.

We set up the automated flows that should already be running, like welcome series, abandoned cart, post-purchase and win-back, and we write campaigns people actually open. We also look after deliverability, because the best email in the world is worthless in a spam folder.

We’ve seen what this can do. For Lemkus, email went from under 5% of revenue to 37%.

If you’ve got a list and you’re not sure it’s doing anything, it probably isn’t. Let’s change that.

Speak soon,

Sethu Ndlovu
Founder, Yander Acquisition

What’s included

What our email & sms work covers. We shape the mix around your business.

  1. 01

    Platform setup and migration

    Klaviyo, GoHighLevel and Mailchimp set up properly or moved over cleanly.

  2. 02

    Automated flows

    Welcome, abandoned cart, browse abandonment, post-purchase and win-back.

  3. 03

    Campaigns

    Regular emails and texts planned, written, designed and sent.

  4. 04

    List growth

    Pop-ups, lead magnets and sign-up flows that grow your list with the right people.

  5. 05

    Segmentation

    The right message to the right customer, based on what they’ve done.

  6. 06

    SMS marketing

    Compliant, well-timed texts for launches, offers and reminders.

  7. 07

    Deliverability

    SPF, DKIM and DMARC authentication and list hygiene, so you land in the inbox.

  8. 08

    Revenue reporting

    What each flow and campaign actually made.

How we run it

You’ll always know which stage we’re in and what comes next.

  1. 01

    Audit

    List health, deliverability and what’s already running.

  2. 02

    Build

    The core flows, set up and tested.

  3. 03

    Send

    A campaign calendar planned around your year.

  4. 04

    Optimise

    Subject lines, timing and offers tested continuously.

Is this right for you?

This is for you if

  • You have customers or leads, but you rarely contact them.
  • You run an online store and abandoned carts keep you up at night.
  • You want revenue that doesn’t depend on ad spend.

This isn’t for you if

  • You bought a list and want to blast it.
  • One discount email a month counts as a strategy.
  • You won’t let us write in a human voice.
PlatformsKlaviyoGoHighLevelShopifyMailchimpHubSpot

Backed by the 50% guarantee

If a campaign we run misses the targets we agreed in writing, half our fee comes back to you. Nobody can guarantee results, but you won’t carry the loss alone.

How it works

Email & SMS questions

Which email platforms do you work with?

Mostly Klaviyo and GoHighLevel, as well as Mailchimp, HubSpot and others. If you’re on the wrong platform for your business, we’ll tell you and handle the move.

Is SMS marketing allowed?

Yes, with proper consent. The rules differ by country (PECR and GDPR in the UK, the TCPA in the US and POPIA in South Africa), and we set everything up to respect them, with clear opt-ins, easy opt-outs and sensible sending times.

How often should I email my list?

As often as you have something worth saying. For most brands that’s one to three times a week, but quality matters far more than frequency.

Does this work for B2B companies?

Yes. B2B email looks different, with fewer discounts, more expertise and longer sales cycles, but nurture sequences are often the difference between a lead going cold and a deal closing.

How quickly will I see results?

Automated flows like abandoned cart often start producing revenue within weeks of going live. Campaign performance builds as we learn what your audience responds to.

Works well with

New leadReply in 60sBookedDay 2Day 5

Automation & CRM

CRMs and automations that reply in seconds and chase every lead.

REC00:00:15:02

Content & Video

Video, photography, UGC and copy made for where it will actually run.

ABAB

CRO

Research, landing pages and testing that turn more visitors into customers.

Let’s talk about your email list.

Tell us where you are and where you want to be. If we’re the right fit, we’ll show you how we’d get there. If we’re not, we’ll tell you.

Book a call

Or write to info@yanderacquisition.com