Book a call

Be the answer when they search.Search Engine Optimisation

Technical fixes, content and authority that help the right people find you, on Google and in the AI tools they’re starting to ask instead.

Book a callRead the letter
12345678You

From the desk of
Sethu Ndlovu, Founder

Re: Your SEO

Dear business owner,

SEO has a reputation problem, and honestly, the industry earned it. Too many agencies sell it as a monthly mystery. You pay, they send a report full of charts, and nobody can quite explain what changed.

Here’s the plain version. Search engines want to show the most useful, trustworthy answer to a question. SEO is the work of making sure that answer is you: that your site loads fast, that Google can read it, that it properly answers what people are asking, and that other reputable sites vouch for you.

It isn’t quick. Anyone promising page one in thirty days is either lying or about to do something that gets you penalised later. Real SEO compounds slowly, then all at once, and the businesses that win are the ones that started earlier and kept going.

Search is also changing. More people now ask ChatGPT, Gemini and Google’s AI Overviews instead of scrolling through ten blue links. The fundamentals still decide who gets cited: clear, expert content and a site that machines can understand. We build for both.

If you want to know where you stand, we’ll show you what’s broken, what’s working and what it would take to get ahead.

Speak soon,

Sethu Ndlovu
Founder, Yander Acquisition

What’s included

What our SEO work covers. We shape the mix around your business.

  1. 01

    Technical SEO audit

    Site speed, indexing, crawl errors and structured data, the things that quietly hold rankings back.

  2. 02

    Keyword and competitor research

    What your buyers search for, and who’s currently winning those searches.

  3. 03

    On-page optimisation

    Titles, headings, internal links and copy tuned for people first and search engines second.

  4. 04

    Content strategy and writing

    Service pages, guides and articles that answer real questions properly.

  5. 05

    Local SEO

    Google Business Profile, reviews and local citations for businesses that serve an area.

  6. 06

    Link building and digital PR

    Earning mentions from relevant, reputable sites. No link farms.

  7. 07

    AI search visibility

    Structuring your content so AI Overviews and chat assistants can find and cite it.

  8. 08

    Monthly reporting

    Rankings, traffic and, most importantly, the enquiries and sales it brings in.

How we run it

You’ll always know which stage we’re in and what comes next.

  1. 01

    Audit

    Technical health, content gaps and the competitive landscape.

  2. 02

    Fix

    Technical problems first. There’s no point decorating a house with no foundations.

  3. 03

    Build

    Content and pages aimed at the searches that bring buyers.

  4. 04

    Compound

    Authority, links and updates, month after month.

Is this right for you?

This is for you if

  • You’re in it for the long game and can commit to at least six months.
  • You want leads that don’t stop the day the ad budget does.
  • You’re happy to share your expertise so we can turn it into content.

This isn’t for you if

  • You need leads this week. Start with Google Ads while SEO builds.
  • You want page one for every keyword in your industry by next month.
  • You’re looking for the cheapest SEO package available.
Where we help you show upGoogleGoogle Business ProfileBingAI OverviewsChatGPTGeminiPerplexity

Backed by the 50% guarantee

If a campaign we run misses the targets we agreed in writing, half our fee comes back to you. Nobody can guarantee results, but you won’t carry the loss alone.

How it works

SEO questions

How long does SEO take to work?

Most sites see early movement in three to four months and meaningful results in six to twelve, depending on competition and where you’re starting from. We’ll give you an honest estimate after the audit.

Can you guarantee first place on Google?

No, and be wary of anyone who does. Google doesn’t sell rankings and changes its algorithm constantly. What we can do is give your site the strongest possible case to rank, and back our work with the 50% guarantee.

Do you do local SEO?

Yes. If you serve a town, city or region, we’ll optimise your Google Business Profile, build local citations and help you earn more reviews.

What is AI search optimisation?

It’s making sure tools like ChatGPT, Gemini and Google’s AI Overviews understand your business well enough to recommend it. Much of it overlaps with good SEO: clear expert content, structured data and a strong reputation across the web.

Will you write the content?

Yes. Our writers interview you or your team, then turn what you know into pages and articles that read like a person wrote them, because a person did.

Works well with

emergency plumber near meAd

Google Ads

Search, Shopping and Performance Max campaigns that turn searches into sales.

Web Design

Websites designed, written and built to turn visitors into customers.

REC00:00:15:02

Content & Video

Video, photography, UGC and copy made for where it will actually run.

Let’s talk about your SEO.

Tell us where you are and where you want to be. If we’re the right fit, we’ll show you how we’d get there. If we’re not, we’ll tell you.

Book a call

Or write to info@yanderacquisition.com